Sharp Thinking. Strategic Foresight. Future-Ready Insights.
We belief that understanding the future is the first step in shaping it.
Our
Values
Clarity
The future is complex. Our Insights make it clearer. We cut through noise and uncertainty, providing well-structured analysis that helps organisations see patterns, and make informed decisions. Strategic thinking isn’t just about imagining the future - it’s about understanding it.
Innovation
Big changes require bold ideas. We don’t just react to change - we examine what’s next, what’s possible, and what others may have overlooked. Innovation isn’t just about technology; it’s about rethinking industries, business models, and the way we navigate the future.
Integrity
Smart Strategy is nothing without ethical grounding. True leadership isn’t just about profitability - it’s about making decisions that stand the test of time. We explore foresight, responsibility, and sustainability as interconnected forces, ensuring that strategic thinking aligns with long-term impact.
Perspective
A wider lens leads to better decisions. No challenge exists in isolation. We take a holistic, interdisciplinary approach to explore strategic questions, drawing insights from business, technology, urban development, healthcare, and beyond. The best solutions come from seeing the whole picture.
OUR PEOPLE
Our team brings together expertise across industries to analyse trends, challenge assumptions, and explore future possibilities.
James Winston - Strategist
Real Estate & Urban Strategy
James brings a sharp analytical mind, an eye for long-term trends, and a strategic perspective to real estate and infrastructure.
His expertise lies in investment foresight, urban development, and adaptive reuse, exploring how organisations can make sense of complex market dynamics.
With a background spanning real estate finance, commercial property strategy, and urban expansion planning, he thrives on cutting through market noise to uncover what truly matters.
His guiding principle? "Adapt, innovate, and never underestimate the power of a well-placed pub analogy."
Helen M. Krauss - Strategist
Healthcare & Legal Sector Strategy
Helen is a strategic thinker with a passion for uncovering patterns, solving complex problems, and reimagining the future.
With a background spanning law, strategic management, and integrative medicine, she brings a rare blend of rigorous analysis, systems thinking, and human-centric strategy.
Her career has taken her across international law firms, a startup, and academic research, where she explored how big-picture trends shape industries, societies, and the way we live. Whether analyzing longevity science or emerging business models, Helen thrives at the intersection of strategy, innovation, and human-centric design.
At Strategy Reimagined, she explores health-care transformation, legal sector innovation, and long-term scenario planning.
Tereza Haldren - Strategist
Ethical Strategy & AI Governance
Tereza is a strategic thinker at the intersection of technology, ethics, and business.
With expertise in corporate responsibility, AI governance, and regulatory foresight, she examines how companies can integrate emerging technologies while maintaining trust and ethical integrity.
Her approach blends foresight, pragmatism, and sharp analytical thinking - providing insight into not just where AI is going, but how organisations can navigate its impact responsibly.
A firm believer in intelligent risk-taking, Tereza challenges conventional thinking to shape a more ethical and forward-looking future.
Contact us
hello@strategy-reimagined.com
Suite 722
28 Old Brompton Road
London
SW7 3SS
United Kingdom
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